Thursday, January 19, 2012

Marketing to Children

The fact that fast food industries are targeting and marketing towards children might sound bad but it's actually a smart marketing idea. By marketing to children you not only bring in one customer but that customers parents and siblings. People view this is being a form of bad ethics, but it really isn't because it's not the job of the corporation to keep tabs on what children eat that is the job of the parent's. I believe that advertising in school is a good thing because it is a good form of getting kids to go more often to fast food restaurants and get more employees to come and apply for a job there. So my opinion on marketing and advertising to children is that in the end by doing this not only is the industry getting more people to eat at their restaurants their bringing in more money and helping out the economy by offering jobs to people who might not be able to find work anywhere else.

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